Lucile Segalen adds a wealth of Digital Marketing expertise
These days, the new way to market is a rather “young field” in terms of how long best practices and proven measures have been around. While keeping this in mind, we constantly listen and learn, not only to SAP or fellow partners, but most importantly to exactly the ones we target: Our global clientele. In a nutshell, that’s the core pillar of our strategy and based on it, we have been able to boost our Marketing activities to quite an impressive level. Indeed, we’ve made significant impact, which we can feel, no matter where we go. But again, it is an ever-changing game nowadays, so we must not stand still, but constantly make sure we are acting, adjusting and adapting, in order to go with the most optimized way to get the word out about us. It’s a fact, we still got a ton of potential that is unaware of SAP Business One®, S/4HANA and also be one solutions as a global SAP rollout expert. Already on the case - we will change that!
As a matter of fact, two weeks ago, we put a big green check mark next to an outstanding task to boost our further activities. We are excited to announce that we just added a new person to our growing Global Marketing Department: Welcome Lucile Segalen. Lucile joins us as our new Global Marketing Assistant. She hails from Toulouse/France and currently resides in Stuttgart/Germany. Going forward she will be working closely with Alex Wick (Global Marketing Manager) with an eye on a steady development path, as Marketing is more important than ever during what we refer to as “Sales Cycle 2.0”.
Alex Wick (Global Marketing Manager) told us: “Lucile’s expertise is a perfect fit to target Reputation & Visibility at this stage. She knows the latest tricks of the trade in Digital Marketing, which is our number one focus after having relaunched our website. She thinks outside the box, she is well-organised and absolutely determined to deliver. Plus, she brings a variety of soft & hard skills – tested and proven. I have worked with Lucile intensively over the last weeks and I am very confident to say, she will help us create a phenomenal level of brand awareness. After all, she joined with immediate benefit assisting our global approach. I am really excited seeing where we are headed with the Marketing team in those months to come!”